Welcome
Welcome to the Environmental section of our Web site. We’ve learned plenty about our environmental performance over the last seven years – where we’ve done well, as well as where we need to improve. Each time we report, it becomes even more apparent how important it is to regularly assess the entire company’s environmental performance. Tracking our performance has proven invaluable in helping us better assess where to: allocate resources and staffing; emphasize regulatory compliance; and target strategic sustainability initiatives.
Tourism, the largest industry on earth, still lags woefully behind most other industry sectors in reporting and tracking its environmental impacts. It is Xanterra’s goal to set the pace in the tourism industry by establishing the standards by which other tourist-related organizations can measure themselves. Xanterra does this through the process of detailed measurement of all aspects of our environmental performance.
This report is not a marketing piece designed to claim how great Xanterra is. It is an attempt, through onerous verification and accountability systems, to prove that environmental performance in the tourism sector is tangible and quantifiable, and therefore able to be benchmarked and then improved upon.
As the largest national and state park concessioner, we believe it is our responsibility to continually push the limits of environmental sustainability in the tourism business. It has been difficult to know for certain whether the hundreds of environmental initiatives we’ve embarked upon are truly reducing this company’s environmental impact on the planet and the parks where we operate. But now, with fully seven years of detailed environmental performance data developed through our Ecometrix tracking system, we believe that our analyses are painting a fairly accurate picture of where we’ve been and where we are going. We also believe that, while we have thousands of miles to go on the long road toward sustainability, we are headed in the right direction.
