on February 9, 2017
What is RAK Week
RAK Week, which will be observed Feb. 12-18, 2017, is an annual opportunity to unite through kindness. Formally recognized in 1995, this seven-day celebration demonstrates that kindness is contagious. It all starts with one act – one smile, one coffee for a stranger, one favor for a friend. It’s an opportunity for participants to leave the world better than they found it and inspire others to do the same. Since inception, RAK estimates that millions of celebrities, businesses, schools, and partners have participated in these weeklong celebrations.
How We Are Participating
Xanterra is supporting RAK Week by sharing acts of kindness that we have witnessed across our brands via #RandomActsofXanterra. Check out our Facebook, Twitter and Instagram profiles for updates on how we are trying to spread kindness throughout the week from Grand Canyon National Park to Windstar Cruises.
How You Can Participate
Commit to participating in 2017 RAK Week by signing up at www.randomactsof.us and either add a challenge to the Kindness Generator or pledge to take part in a kindness challenge established by another person, educator or organization. Use #RAKWeek2017 on social networks to spread the word.
About Random Acts of Kindness Foundation
An international nonprofit, The Random Acts of Kindness Foundation, believes that kindness is key to making the world a better place. This nonpolitical, nonreligious organization leads the way by reminding people that they have a choice to be kind and provides them with free tools to make kindness common in their everyday lives. Learn more at randomactsofkindness.org.