Vice President, Retail
Tim Schoonover is the Vice President of Retail for Xanterra Parks & Resorts and oversees the company’s entire retail portfolio, including stores in National Parks, world-class resorts and its Windstar Cruise line.
Most recently Schoonover served as Executive Vice President, Licensing & Merchandising, for CORE Media Group. His team led the worldwide retail, licensing and affiliated merchandising efforts across all CORE Media Group businesses, including Elvis Presley Enterprises, Muhammad Ali Enterprises, 19 Entertainment and Sharp Entertainment.
Schoonover brings more than a quarter-century of travel, leisure and entertainment merchandising experience to Xanterra.
Before joining CORE Media Group in 2007, Schoonover led the corporate merchandising group for Hershey Entertainment & Resorts Company for seven years. At Hershey, Schoonover was responsible for leading the company’s merchandising group in its related resorts and theme parks. He also headed the retail team in the Sports & Entertainment group, as well as two additional operating divisions within the company.
Schoonover was Vice President of Retail Operations with Six Flags Corporation in its New Jersey operation before joining Hershey. In addition, Schoonover has also held related positions in the duty-free, cruise line and airport businesses in key buying and merchandise management roles with Weitnauer America (Dufry), where he sourced and managed product for stores onboard Carnival Cruise Lines as well as several U.S. airport duty-free operations. He started his career with Aramark Inc. in both Miami and Orlando within Aramark’s airport division as Assistant General Manager and Merchandise Manager.
A graduate of State University of New York, Schoonover is married and has one child.