Our Mission

Our Mission Statement:

Legendary Hospitality with a Softer Footprint

Legendary hospitality speaks to Xanterra’s heritage of welcoming and hosting guests in legendary places like the Grand Canyon even before it was designated as a national park. A softer footprint speaks to our mission of sustainability so that future generations may have the same privilege of visiting and enjoying the special places that we are fortunate to own or operate.

Twelve Values Fundamental To Our Success


Lead by example. Encourage, praise and inspire others.


Treat everyone with dignity and respect.


Commit to candid and honest dialogue, delivered and received with respect and without fear of reprisal.

Guest Service

Provide services and products that create memorable experiences while continually exceeding guest expectations.


Be positive. Work hard and never give up. Enjoy what you do.


Be a team player. Our success depends on highly motivated, committed and competent people who share our vision and work together to attain it.


Protect the environment. This is vital and part of everyone’s job.


Be good citizens and good neighbors.


Embrace alternative thinking, responsible risk-taking and continuous improvement.

Health & Balance

Live a healthy lifestyle that balances personal and professional responsibilities.

Honesty & Integrity

Practice honesty and integrity in all business and personal dealings.


It is everyone’s job to contribute to Xanterra’s sustained financial success, which allows us to invest and preserve our beautiful places on earth.

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