In 2004, Xanterra committed to aggressive sustainability goals for the ensuing decade, guided by the following sustainability vision statement:
Our Softer Footprint: Providing experiences for our guests and employees, while protecting the environment and benefiting the places and communities where we operate.
We organized our sustainability goals and efforts under the following four pillars:
These four pillars continue to guide decision-making at every level of the company—from food and beverage sourcing for our restaurants, to choosing fleet vehicles, to the type of paint we use in guest rooms.
Xanterra carefully tracks its environmental performance across all aspects of operations using our ISO 14001 audited program called Ecometrix. The data we gather through Ecometrix allows us to better solve problems, improve operations, and see our progress toward our sustainability goals over time.
As we wrap up 10 years of hard work to meet our sustainability goals, we must first applaud our dedicated—and often innovative—employees, whose ideas and passion are behind many of our success stories. Our conscientious guests also play a key role in helping us meet water, energy, and waste reduction goals. Our advanced measuring, monitoring, and reporting systems and technologies and our extensive and nimble environmental programs are crucial components as well. Additionally, we have built a company culture of continuous improvement and use the cycle shown below.
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